Just don’t let the marketing guys see the results or we’ll have a ton of “Fred’s Berries” coming in from out of the country…
The Blue Marble: Eat Local Foods, Grow Small Farms
It’s not just for elites anymore. A survey of Midwesterners finds that even average food shoppers are willing to pay a premium for locally grown food. They’ll pay as much as a third more if the food comes from a small local farm rather than a corporate farm. The study from Ohio State University, published in the American Journal of Agricultural Economics, shows that more shoppers are willing to pay for ripe local food—suggesting small farmers might be less efficient on the production side and still manage to be more profitable on the revenue side by selling at the premium price.
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1 Jim // Jun 10, 2008 at 9:36 pm
What’s important is to give consumers a choice.
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